Last updated on Mar 9, 2024
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Portfolio and experience
2
Creativity and innovation
3
Communication and presentation
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4
Organization and time management
5
Problem-solving and decision-making
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6
Leadership and teamwork
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7
Here’s what else to consider
Hiring a graphic design executive is a crucial decision for any business that relies on visual communication and branding. A graphic design executive is responsible for leading, managing, and mentoring a team of graphic designers, as well as overseeing the creative direction, strategy, and execution of design projects. But what are the most important qualities to look for in a graphic design executive? Here are six factors to consider.
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1 Portfolio and experience
The first thing to look for in a graphic design executive is a strong portfolio and experience in the field. A portfolio should showcase the executive's range of skills, styles, and achievements, as well as their ability to handle different types of projects, clients, and challenges. Experience should demonstrate the executive's leadership, management, and collaboration skills, as well as their knowledge of industry trends, standards, and best practices.
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- Nikola Radeski DIGITAL ZEUS: Digital Marketing | Video Editing | Graphic Design | Social Media | Odoo CMS | I help businesses, brands and individuals level up their content.
Most important: How versatile is the portfolio. Years of experience, niche-experience, and portfolio add to that drastically, but if the portfolio is not strong and only contains one-niche design showcase, then it's not a senior designer, no matter how many years of experience.This means, more versatile portfolio, more creative thinking and demonstration and problem-solving for any type of future design or challenge. Also, the person needs to be a leader, and needs to have that mentorship mindset, where he would help the designers in his team GROW, not just give them work.
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2 Creativity and innovation
A graphic design executive should have a high level of creativity and innovation, as they are expected to come up with original and effective solutions for various design problems. A graphic design executive should also be able to inspire and motivate their team to produce creative work that meets the client's goals and expectations. A graphic design executive should also be open to feedback, experimentation, and learning new skills and tools.
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- Barbara Caggiano Assistante de Direction
Les brainstormings peuvent aider à booster la créativité et l’esprit d’équipe. L’attribution des projets peut être collaborative et de ce fait, motiver l’équipe
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- Nikola Radeski DIGITAL ZEUS: Digital Marketing | Video Editing | Graphic Design | Social Media | Odoo CMS | I help businesses, brands and individuals level up their content.
With today's access of digital AI tools that can help you boost your imagination and creativity, IMHO I don't think you need creativity any longer (like everyone claims this skill in their CV).What you need is how well you adapt to that creativity. There's no unique set of innovation in design any longer, or the chances for that are 0.1%.Although, if you don't have the drive and VISION of how you imagine your content to look like, you're not a creative person anyways. You need to be open to critics, honest feedback and adapting to new environments and new tools.
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3 Communication and presentation
A graphic design executive should have excellent communication and presentation skills, as they are the main point of contact between the design team and the client, as well as other stakeholders. A graphic design executive should be able to articulate the vision, rationale, and value of their design work, as well as listen to and understand the client's needs, preferences, and feedback. A graphic design executive should also be able to communicate clearly and effectively with their team, providing guidance, direction, and support.
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4 Organization and time management
A graphic design executive should have strong organization and time management skills, as they are in charge of planning, coordinating, and overseeing multiple design projects at once. A graphic design executive should be able to prioritize, delegate, and monitor tasks, as well as set and meet deadlines, budgets, and quality standards. A graphic design executive should also be able to handle stress, uncertainty, and changes in scope.
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- Barbara Caggiano Assistante de Direction
Le temps passé sur un dossier ne doit pas être négligé. Même quand la créativité vient à manquer, il faut savoir rester productif. Ne pas hésiter à changer de dossier le temps de retrouver l’inspiration.
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5 Problem-solving and decision-making
A graphic design executive should have good problem-solving and decision-making skills, as they are faced with various challenges and dilemmas throughout the design process. A graphic design executive should be able to analyze, evaluate, and choose the best options for each situation, as well as anticipate and prevent potential issues. A graphic design executive should also be able to adapt, improvise, and compromise when needed.
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6 Leadership and teamwork
A graphic design executive should have outstanding leadership and teamwork skills, as they are the head of a group of talented and diverse graphic designers. A graphic design executive should be able to lead by example, set clear goals and expectations, and foster a positive and productive work environment. A graphic design executive should also be able to collaborate, respect, and empower their team members, as well as recognize and reward their achievements.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Barbara Caggiano Assistante de Direction
Il est très important de prendre en compte l’identité et la politique de l’entreprise ou de l’organisme qui est représenté. Une bonne communication entre le client et le graphiste est primordial.
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