iOS App Icon Sizes and Requirements for the App Store (2024)

This refers to the dimensions and criteria that an app icon must adhere to in order to meet the requirements set by the App Store for iOS applications.

familiarize yourself with Apple's guidelines regarding app icons. Additionally, it's a good idea to adopt some best practices to maximize the impact of your icon. Keep reading to learn about both the guidelines and the best practices that will help you create an effective iOS app icon.

Designing an iOS app icon is a mandatory requirement for publishing your app in the Apple App Store. In other words, without creating an app icon, you won't be able to publish your app on the App Store.

The app icon often serves as the first point of contact between your app and potential users. Therefore, the design of your app icon can greatly impact the relationship between your app and its target audience.

A well-designed app icon can increase the chances of converting potential users into actual users, boost user engagement, and even lead to greater profitability - all vital factors for the success of your app development company.

iOS app store icon requirements

Before designing your iOS app icon, it's important to familiarize yourself with Apple's icon requirements. These standards are highly specific, particularly when it comes to iOS app icon size and resolution. By adhering to the app icon dimensions specified for iOS, you can ensure that your mobile application icon is the appropriate size for the App Store.

To create an appealing app icon, consider using a PNG generator and incorporating a green aesthetic theme or an aesthetically pleasing photo for your photo app icon. Additionally, you can add aesthetic safari icons and other visually engaging iOS app icons to enhance the overall design of your app icon set.

iOS App Icon Sizes and Requirements for the App Store (1)

Apart from the larger app icon sizes, Apple also mandates developers to design and submit smaller versions of their app icons. The small app icon should resemble the larger icon you've already created, but it needs to follow a different set of specifications.

iOS App Icon Sizes and Requirements for the App Store (2)

iOS app icon best practices

While adhering to Apple's guidelines for app icon size and resolution is important, creating an app icon that appeals to your target audience is equally crucial. To increase the chances of attracting and engaging potential users, there are several best practices you should consider when designing your App Store app icon. Here are three of them:

1. Choose your app icon type

When designing an app icon, you have various options to choose from. The type of app icon you decide to design could fall into one of three categories: character-centric, branding-centric, or functional-centric icons. Each type of icon serves a different purpose, and it's important to consider the pros and cons of each when deciding which one to use. Let's take a closer look at each of these categories.

  • Character-Centric: A character-centric app icon design places emphasis on a recognizable character from your app or game. This type of app icon typically features a prominent character that your target audience can easily identify. Examples of apps that utilize this design approach include Clash of Clans and Final Fantasy, where the app icon prominently displays the character from the game.

    iOS App Icon Sizes and Requirements for the App Store (3)

  • Branding Centric: A branding-centric app icon design focuses on displaying a recognizable logo or brand image that users are already familiar with. This type of app icon typically features a branded logo or symbol that users can easily associate with the app or company. Examples of apps that utilize this design approach include Starbucks, Dominos Pizza, and Adidas, where the app icon prominently displays the company logo.

    iOS App Icon Sizes and Requirements for the App Store (4)

  • Functional Centric: A functional-centric app icon design aims to communicate the core functionality of the app to potential users. This type of app icon typically features a symbol or image that clearly represents what the app does. Examples of apps that utilize this design approach include Google Calendar and Apple Music, where the app icon prominently displays a symbol related to the app's core functionality.

    iOS App Icon Sizes and Requirements for the App Store (5)

The type of app icon you choose should align with the specific needs and preferences of your app's target audience. When deciding on an app icon type, consider the app's purpose, sfunctionality, and overall design aesthetic, as well as the interests and preferences of your target market. Ultimately, the icon type you select should best represent your app's unique identity and resonate with your intended audience.

2. Use good app design principles

Even if you don't have extensive design experience, it's essential to understand and apply good design principles when creating your app icon. Here are some helpful tips to keep in mind:

  • Clarity: To create a successful app icon, it's important to prioritize clarity. This means making sure your icon is easy to read and recognize, no matter what device it's being viewed on. To achieve this, consider using a simple, solid background and avoiding any unnecessary design elements that could clutter your icon. Additionally, it's best to avoid using real-life photos or text, as these can reduce the clarity of your icon.
  • Consistency: To ensure that your app or game is effectively represented, it is important to maintain consistency between the design of its icon and its overall functionality. Your app's icon should reflect its purpose and align with its user experience. For instance, if your app predominantly features the color green in its interface, it is advisable to include that same color in its icon design.
  • Uniqueness: To stand out from the competition, it is essential to create an app icon that is both distinctive and recognizable to your target audience. It's important to conduct thorough research on the app icons used by your competitors in the same industry or niche to avoid any confusion among potential users.

3. Test your app icon

It's crucial to test your app icon and measure its impact on your conversion rates to ensure it's contributing to the success of your app. By monitoring your download rates, you can determine if your new app icon is positively impacting user engagement. A rise in new user downloads is a good indication that your app icon is effective in attracting and retaining users. However, it's important to continuously test and refine your app icon to optimize its performance and ensure its continued effectiveness. Regular testing can help you identify areas for improvement and make necessary adjustments to keep your app icon up-to-date and relevant to your target audience.

If you observe a decrease in app downloads after updating your app icon, it may be necessary to go back to the drawing board and create a new design. Use the insights you gained from the first test to improve the new design and ensure it resonates with your target audience. Additionally, it's important to test your app icon on iOS devices, including the iPhone and Apple Watch, to confirm that it meets the required icon design specifications for each app store.

When designing app icons, be sure to use high-quality images and maintain consistency with your company's branding. Mobile app icons should be aesthetically pleasing and easily recognizable to users. If you want to change your app icon on an iPhone, you can do so by tapping and holding the app icon until it begins to jiggle, then selecting the "Edit" option and choosing a new icon from your photos or a pre-existing option.

iOS icon design guidelines

Developing a captivating app icon that appeals to your intended audience can have a significant impact on the success of your mobile app. With a well-crafted icon, you can increase your conversion rates, enhance user engagement, and ultimately drive greater profitability for your company. The good news is that designing a fantastic iOS app icon doesn't have to be overly complicated, provided that you adhere to the recommended iOS app icon design guidelines that we've detailed for you.

To create a successful app icon for iOS, it's crucial to adhere to Apple's guidelines regarding size and resolution. Once you've ensured that your icon meets these requirements, you can focus on implementing the three best practices we've outlined in this article:

  1. Choose Your Icon Type
  2. Use Good Design Principles
  3. Test Your App Icon

By following these best practices, you can design an exceptional app icon that has the potential to elevate your mobile app to the top of the Apple App Store rankings. Good luck!

iOS App Icon Sizes and Requirements for the App Store (2024)


IOS App Icon Sizes and Requirements for the App Store? ›

You need to provide a large version of your app icon, measuring 1024x1024 pixels, to display in the App Store. You can let the system automatically scale down your large app icon to produce all other sizes, or — if you want to customize the appearance of the icon at specific sizes — you can supply multiple versions.

What is the best size for iOS icons? ›

Your app icon should work well in multiple sizes to suit various devices: 180 × 180px @3x or 120 × 120px @2x for iPhones. 167 × 167px @2x for iPad Pro. 152 × 152px @2x for iPad and iPad Mini.

What is the recommended app icon size? ›

Size: iOS icons should be 180 x 180 pixels for iPhone and iPad, while Android icons should be 192 x 192 pixels. Grid system: Android icons should follow a grid system to ensure they scale well on different devices, while iOS icons have more flexibility in terms of layout.

What is the size limit for apps on Apple Store? ›

(iOS only) App Size

iOS App binary files can be as large as 4 GB, but each executable file (app_name. app/app_name) must not exceed 60 MB. Additionally, the total uncompressed size of the app must be less than 4 billion bytes. However, consider download times when determining your app's size.

How do I make an app icon for the App Store? ›

The App Store generates an icon from the layers of the image stack. Drag images to the image wells for the layers of your visionOS App Icon stack. The App Store generates an icon from the layers of the image stack. For the iOS target, drag an icon image to the iOS 1,024pt image well.

How do I optimize iOS app size? ›

Removing unused code and resources can significantly reduce the size of your app. To do this, you can use Xcode's “Remove Unused Code and Resources” feature. This feature analyzes your app and identifies any code or resources that are not used and removes them from the app bundle.

What is the radius of iOS app icons? ›

Apple starts with the 57px icon and a radius of 10 then scales up or down from there. Thus you can calculate the radius for any icon size using 10/57 x new size (for example 10/57 x 114 gives 20, which is the proper radius for a 114px icon).

What is the size of a high quality icon? ›

For high dpi
dpiIcon sizeScale factor
9616x161.0 (100%)
12020x201.25 (125%)
14424x241.5 (150%)
19232x322.0 (200%)
Feb 9, 2021

How much does the App Store take per download? ›

Commission rates for leading app stores worldwide as of August 2023
CharacteristicCommission rate
Apple App Store (standard)30%
Apple App Store (subscriptions)¹30%
Apple App Store (subscriptions - after subscriber first year)¹15%
Apple App Store (Small Business Program)²15%
9 more rows
Mar 4, 2024

How much money does Apple make with App Store? ›

Last year Apple made most of the App Store revenue from physical goods billings of $678B. If all of the App Store revenue was from digital goods (which it's not) the effective take rate would be 26%, which is in line with the advertised 15-30% rates. Putting it together, App Store revenue was about $27B in FY22.

Who has the largest App Store? ›

Google Play Store is the most popular Android app store in the market. According to app store statistics, over 3.57 million Android apps are published on the Google Play Store.

How do I change the app icon programmatically iOS? ›

To do this, go to your target's build settings and change the property Include All App Icon Assets to Yes. To change our app's icon, we must call UIApplication. shared. setAlternativeIconName(_:)

Did App Store icon change? ›

Apple today released it's sixth developer beta for iOS 11 about a week ahead of expectations. The update includes new icons for Maps and the App Store, new AirPod animations, as well as other cosmetic changes.

What size are iOS shortcuts icons? ›

The image for the shortcut must be 150x150 pixels in size. This will allow it to be used across all iOS devices - those with regular displays and retina displays too! Additionally, in order for the icon to work correctly, it must follow the following specifications: Must be saved in .

Why are iOS apps so big in size? ›

iOS apps are distributed as native code that runs directly on the CPU, but Apple has shipped several different CPU architectures, so they include different copies of the app's code for each CPU. They even include a “half-compiled” version that the App Store can optimize for new devices.

What is the average icon size? ›

16x16 size of many of these icons is still widely used and therefore important. The details in an icon of this size must clearly show the key point of the icon.


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